Rise above the crowd. You no longer have to beg for your customer’s attention. With User Generated Inquiries active shoppers are dropped right into your product or checkout pages, willingly.
Wayfare’s Commerce Engine uses patent-pending technology to turn traditional advertising on its head by putting the consumer in charge.
Wayfare units appeal to active shoppers. Because they present comparisons, cross-sell, or offer real-time deals customers find them useful. These units are trusted and therefore allow for higher conversion rates.
Customers specify what they are looking for. Therefore, the customers that are sent your way are looking for exactly what you are offering.
Wayfare units place the customer directly to a specific product or checkout page. These customers who are ready to buy. Sometimes customers get lost in the transition between a banner ad, the home page, and their intended purchase. Not so with Wayfare units. The shortest distance between too points is a straight line. The shorter the line, the higher the conversion.
Because your customers see all their options at once, they won’t find themselves on an endless comparison journey. Your customer’s shopping trip is shortened, and therefore more likely to end in a completed purchase. Instead of giving up or getting confused, your customers can see exactly what their options are and make a move right away.
Wayfare e-commerce ads deliver click-through rates as high as 100% and conversion rates as high as 20%. These results are based on actual client data.
Wayfare e-commerce ads deliver click-through rates as high as 50% and conversion rates as high as 20%. These results are based on actual client data.
|Display Ads||Search Ads|
|Click-through Rate||0.05-1%||1-3%||As high as 50%|
|Conversion Rate||0.1-2%||1-5%||As high as 20%|
|Click Landing Page||Predefined||Predefined||Dynamic|