Social Networks

Although tens of millions of people use social networks, it is difficult to generate revenue from these networks without advertising. Unfortunately, advertising is usually intrusive and has nothing to do with network participants’ interests.

Wayfare is changing the ways that social networks monetize traffic. Our e-commerce ads use the immediate content and context of social network discussion threads to identify relevant factors that are important to advertisers. By keeping ads in context with the discussion and presenting them as value-added offerings, Wayfare can actually enhance the appeal of your social networking site.

Our turnkey offering helps you implement e-commerce in social networks quickly and with minimal integration. As a result, social networks in the Foods, Cuisine, Parenting & Baby, Sports, and Beauty Products domains are receiving 500 million page views per month and have signed up with us to continue to improve monetization.

Click here if you operate a social network and would like to discuss what Wayfare can do for you.